Dubai chocolate has been taking the world by storm, and I couldn’t resist trying the Arabian Treatz Kunafa Pistachio Chocolate that everyone’s been raving about. This Dubai chocolate phenomenon has sparked a global trend, with countless food influencers showcasing these unique treats. But is this hyped-up chocolate creation really worth your money? Let’s dive into this thorough review and find out!
What Exactly Is Dubai Chocolate?
The Dubai chocolate trend refers to a milk chocolate bar filled with pistachio cream and crispy kataifi (shredded phyllo pastry). This innovative chocolate was first crafted by Fix Dessert Chocolatier in Dubai back in 2021, but it wasn’t until 2024 that it exploded in popularity on TikTok and became a viral sensation.
As with any viral food trend, numerous brands have jumped on the Dubai chocolate bandwagon with their own versions. Here in Singapore, we’ve seen the arrival of Arabian Treatz Kunafa Pistachio Chocolate Bars, which have quickly made their way into Giant supermarkets and 7-11 stores across the island.
Price Point: Is Dubai Chocolate Worth the Splurge?
I spotted this Arabian Treatz Kunafa Pistachio Chocolate Bar at Giant supermarket at Northshore Plaza priced at $9.90 (on sale from the original $10.90). Let’s be honest – that’s quite steep for a 100g chocolate bar!
Comparing With Other Premium Chocolates:
- Lindt Excellence Chocolate Bar (100g): $8.55
- Ferrero Rocher Milk Chocolate Tablet (90g): $5.91
- Godiva Signature Dark Chocolate Almonds Bar (90g): $7.90
At around $10 for a 100g bar, this chocolate bar positions itself firmly in the premium chocolate market. But does the taste justify the price?
The Taste Test: Arabian Treatz Dubai Chocolate Experience
I tried the Arabian Treatz Kunafa Pistachio Chocolate at room temperature to get the full experience. First impressions? The filling wasn’t quite as gooey as what I’ve seen in videos of the original Fix chocolate bars – perhaps because this version isn’t as thick.
What I Liked:
- The crispy, crunchy texture in the filling provides a unique mouthfeel that sets Dubai chocolate apart from typical chocolate bars
- The overall combination of chocolate and kunafa creates an interesting flavour profile
What Fell Short:
- The outer chocolate coating wasn’t as rich or chocolatey as expected from a premium product
- The pistachio cream flavour was surprisingly subtle – almost undetectable at times
- The texture, while interesting, didn’t match the luscious gooiness I’ve seen in authentic Dubai chocolate videos
Ingredients Investigation: Premium Price Without Premium Ingredients?
Looking closer at the ingredients list of this chocolate bar raised some eyebrows:
- Vegetable oils (including palm oil) substituted for cocoa butter
- Artificial flavourings and colourings rather than natural ingredients
For a chocolate positioning itself as a luxury product, these cost-cutting ingredients don’t align with the premium price point of this chocolate bar. True premium chocolates typically use high-quality cocoa butter and natural flavourings.
Is Arabian Treatz Worth Trying?
If you’re curious about the Dubai chocolate trend and want to experience what everyone’s talking about, this Arabian Treatz version might satisfy your curiosity. It’s definitely different from standard chocolate bars on the market, offering a unique textural experience.
However, I personally won’t be rushing back for a second taste of this particular variant. The experience doesn’t justify the price tag, especially considering the quality of ingredients used.
Where to Find Dubai Chocolate in Singapore
If you still want to try this chocolate for yourself, you can find the Arabian Treatz Kunafa Pistachio Chocolate Bar at:
FairPrice has also introduced the Arabian Treatz Premium Pistachio Kunafa Dark Chocolate variant priced at $14.90 each – an even pricier option!
The Verdict: Dubai Chocolate Hype vs. Reality
The Dubai chocolate trend represents something that social media excels at creating – food innovations that are visually striking and conceptually interesting. The combination of chocolate, pistachio cream, and crispy kunafa pastry is genuinely innovative and offers something different from standard chocolate bars.
However, this particular Arabian Treatz interpretation of the Dubai chocolate trend falls short of expectations. While it delivers on the basic concept, the execution lacks the premium quality that would justify its price point.
Final Thoughts on Arabian Treatz Dubai Chocolate:
- Curiosity factor: High – it’s worth trying once if you’re interested in food trends
- Repeat purchase value: Low – doesn’t deliver enough satisfaction for the price
- Price-to-quality ratio: Below average – premium pricing without premium ingredients
For true chocolate lovers, your money might be better spent on high-quality traditional chocolates or the original Fix chocolate that started this whole trend. Sometimes food trends are more about the experience and social media appeal than actual taste satisfaction.